Resume

Larry Diaz

PMB 518
7 Avenida Vista Grande, #B7
Santa Fe, NM 87508

505. 466. 1565

casadiaz11@msn.com

SUMMARY OF Acknowledged as an expert at visual presentation with the ability to integrate visual themes

QUALIFICATIONS: over a wide variety of mediums while maintaining continuity and integrity of project.

Adept creative with keen eye for color, balance and aesthetics.

Team player experienced at working with a diverse range of people and settings.

Technical skills: Autocad, Corel Draw and Photopaint; MS Frontpage (Web Page Development) and Word.

Adobe Illustrator and Photoshop (PC & MAC).

Certified in Blueprint Reading.

Awards: POPAI Point of Purchase Advertising Industry Multiple Winner for Fallon Neon and GHN Neon Inc.

PROFESSIONAL

EXPERIENCE:

Jan.1995 - FALLON LUMINOUS PRODUCTS INC.

2006 Spartanburg, South Carolina

Manager of Creative Design

Developed new position in product development to grow in National and Global markets.

Clients include: R.J. Reynolds, PepsiCo, Sketchers, Anheuser Busch, Coors, Phillip Morris, Miller Brewing.

Responsibilities:

· Design and create computer generated color concepts for new products

· Engineer computer generated AutoCad drawings of new designs

· Approve prototypes per specifications

· Create artwork for corporate image, sales, manuals, and advertisement mailers

· Develop and create sales tools (brochures, catalogs, website)

· Design art for production

Results:

· Increased sales and expanded market base from $11 Million to

$70 Million in five years.

Mar. 1987- EVERBRITE/GHN NEON

Dec. 1994 Garden Grove, CA

Designer/Project Engineer

Clients include: PepsiCo, Nike, Taco Bell, Nintendo, Jack-In-The Box, Anheuser Busch,

Miller Brewing, Coors, Phillip Morris, Wisdom Imports.

· Design neon layouts and approve prototypes per customer specifications

· Compile material and cost estimates

· Vender sourcing for components and materials

· Perform product introduction to manufacturer group

· Approve final production samples before presentation

Results:

· Reduced design implementation time and overall related costs

· Increased utilization of computer hardware and software such as AutoCad

· Advanced GHN’s position as a market dominator.

EDUCATION:

El Camino College

Torrance, CA

Major: Graphic Arts

Saddleback College

Mission Viejo, CA

AutoCAD, Drafting